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This Trademark Usage Policy will show you the proper
use of Perspector trademarks and logos.
USE THE CORRECT SYMBOL
When referencing Perspector trademarks and registered
trademarks, always include the proper notation after
the name and logo. (® for Registered Trademarks
and ™; for Trademarks) Failure to do so dilutes our
trademark protection. In text it is only necessary
to annotate the first instance of the trademark in
a given document or piece. After the first instance
you may drop the ® or ™; after the word. When using
logos, always include the ® or ™; in every instance.
Logos may only be used under license from Perspector.
USE FULL, PROPER, TRADEMARKED
BRAND NAMES
Always use the full, proper trademarked brand names
in all communications. Perspector brands are part
of a brand system by which each name begins with the
word "Perspector".
DO NOT ALTER Perspector BRANDS
OR LOGOS
When using a Perspector brand, never vary the spelling,
add or delete hyphens, make one word two, or use a
possessive or plural form of the Perspector brand.
When using a Perspector logo, never modify the design,
add or delete any elements or words, change any colors
or proportions.
THE Perspector LOGO
The Perspector logo must be used as a stand-alone
icon to connote origination of Perspector, without
other logos and trademarks associated with it.
Only Visual Exemplars Ltd products and services may be used in
conjunction with the Perspector logo.
Perspector BRANDS & THIRD
PARTY TRADEMARKS
Do not combine the Perspector brands with third party
trademarks. Third party names and logos cannot be
used in conjunction with Perspector brands and logos
in product names except to connote that Perspector
technology is included. Perspector brands and logos
may not be used as part of the product name for any
third party product.
LOGO SIZING
When materials are co-branded, the prominence of the
Perspector logo should be at least proportionate to
its contribution to the partnership. Therefore, Perspector?s
logo should be of equal size and prominence with an
equal partner. If Perspector is the dominant partner,
the Perspector logo should be larger than partner
logos. If Perspector is one of several lesser partners
in an initiative headed by a dominant partner, Perspector?s
logo should be at least of equal prominence and size
with the lesser partners, but smaller than the dominant
partner. In partner promotions, the Perspector logos
cannot be altered in any way.
COPYRIGHT STATEMENTS
Each name, term or mark that is a registered trademark
must include the applicable mark and copyright statement
when it is used.
Example:
"_____ is a trademark or a registered trademark
of Visual Exemplars Ltd"
There is no "boilerplate" footnote. The
blank space should be a list of all and Perspector
logos that appear in that particular piece. If all
Perspector logos are registered trademarks, then the
footnote should indicate as such. Footnotes should
always be complete sentences, and ordinarily appear
on the copyright page, on the last page of the material,
or on packaging.
Example:
© 2004 Visual Exemplars Ltd. All rights reserved. Perspector and
the Perspector logo are trademarks or registered trademarks
of Visual Exemplars Ltd.
PRODUCT PACKAGING
Special attention should be devoted to the correct
use of Perspector brands and logos on product packaging.
Any Perspector brand that is displayed on packaging
should be attributed with the appropriate trademark
symbol (refer to the Perspector Trademarks Chart)
the first time it appears on each side of the package.
Any Perspector logo that is displayed on packaging
should be attributed with the appropriate trademark
symbol each time it appears on the package. A copyright
statement, which is most commonly combined with copyright
and patent information, should reference each Perspector
brand and logo that appears on the packaging. Ordinarily,
this footnote appears on the back of the packaging.
POWER POINT & OTHER PRESENTATIONS
Perspector Brands and logos, should always be attributed
with the proper symbol and footnoted on all presentations
that are displayed to the public (sales, trade shows
etc). If a presentation is used internally, Perspector
brands and logos should be attributed but need not
be footnoted.
RESERVATION OF RIGHTS
Visual Exemplars Ltd is the owner of all right, title, and
interest in the Perspector brand and logos. No person
or entity may reproduce or use (or authorize the reproduction
or use of) the Perspector brands and logos in any
manner other than expressly authorized by Perspector.
Unauthorized use of Perspector brands and logos is
strictly prohibited.
Visual Exemplars Ltd may, at its sole discretion, modify the
Perspector brands and logos at any time. Please refer
to the Perspector Trademarks Chart periodically to
ensure your compliance. In order to assure compliance
and quality of control, Perspector may request that
you provide samples of any marketing, advertising,
or other material that includes the Perspector brands
and logos.
Perspector TRADEMARKS &
REGISTERED TRADEMARKS
Shown below is a list of current Perspector Marks
that reflect the current registration status. This
list will be updated from time to time, at Visual Exemplars Ltd's sole discretion.
When referencing Perspector trademarks and registered
trademarks, always include the proper notatation after
the name and logo. (® for Registered Trademarks
and ™; for Trademarks) In text it is only necessary
to annotate the first instance of the trademark in
a given document or piece. After the first instance
you may drop the ® or ™; after the word. When using
logos, always include the ® or ™; in every instance.
Trademarks ™;
Perspector
Registered Trademarks
®
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